Upon first read, you might be confused as to why Emory asks this ambiguous prompt that not only demands an answer but also requires you to interpret the question. As we mentioned before, Emory is a leading research university that seeks to pioneer technological and social developments in this world. In an era in which society is changing more rapidly than ever before and norms for moral conduct are becoming more muddled, Emory University wants to ensure that its students are leaders in innovation with a concrete set of moral principles. This essay is your opportunity to discuss the ethics by which you live your life.
Let’s try to further simplify this prompt. The keywords here are: social media, engage, and integrity.
The meaning of the word integrity can be roughly divided into two aspects: wholeness, and moral principles. The first step to this prompt is defining what the word integrity means to you. How do you keep your moral principles “intact?” In other words, how do you ensure that you (and/or others) do not violate the code of moral conduct of which you value?
To get you started, consider the following questions:
- What kind of treatment of another person is unacceptable to you?
- How do you avoid treating other people like that in everyday life?
- What would would you do ( or do you do) if you witness a person treating another in such unacceptable way?
- Why do you find this behavior especially unacceptable?
- What kind of treatment of another person seems especially kind to you?
- Why do you think of this behavior as especially kind?
Once you have nailed down what integrity means to you by analyzing the answers to these considerations, explain how your code of moral conduct applies in the world of social media, where people with malicious intent can hide behind the veil of anonymity. Emory wants to see how you aspire to promote morality and honesty in a world where information is exchanged very rapidly, and matter-of-factly.
Also, while this prompt addresses a broader social issue, it asks that you discuss the topic in the context of you. So you must tie your essay back to your own sentiments, actions, and experiences in the digital world.
Be careful to not get too political or controversial with this topic. Ultimately, this is an admissions essay and the officers are more interested in hearing what integrity means to you, and how you propose to adhere to it in environments (social media) where it might be tempting to not follow such high moral standards.
Keep in mind that this essay, like the others, allows a maximum of 150 words. So, be sure to be concise and lucid in your response.
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Answer all essays, following the directions indicated in the questions. NOTE: Applicants who apply to more than one MBA program will only complete the essay question requirement related to their first-program preference.
- Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)
- The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta's core values guide us in educating Principled Leaders for Global Enterprise. Provide an example of your leadership - professional or personal - and explain what you learned about yourself through the experience. (300 word limit)
- Complete one of the following statements. (250 word limit)
- I am passionate about...
- The best piece of advice I've received is...
- The best day of my life was...
- A personal goal I want to accomplish is...
- Share with the committee and your future classmates a fun or noteworthy fact about you. (25 word limit)
Optional Essay: If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). Please limit your response to 250 words.